What homeowners, Google and AI engines actually reward. Updated monthly.
$500 a month in Facebook lead ads buys about 33 leads while it runs and nothing after. A weekly job video compounds. The modeled 12-month comparison.
Last updated October 16, 2026 · 6 min read
Landscaping marketing statistics for 2026: Reels reach 36% more users, 34% vet contractors on Instagram, 74% weight reviews from the last 90 days.
Last updated October 15, 2026 · 6 min read
CostsA line-by-line look at the $5,550 a month a 3-person roofer pays for SEO, PPC, ad spend and social, with the real 2026 rate ranges behind each line.
Last updated October 14, 2026 · 6 min read
Vetting34% of consumers vet local contractors on Instagram and 23% on TikTok. The four-step check a homeowner runs before calling, and what a dead page costs.
Last updated October 12, 2026 · 6 min read
Video proof88% of people trust a video testimonial like a personal recommendation, against 49% for a written review. What changes when the homeowner is on camera.
Last updated October 11, 2026 · 6 min read
HVAC and plumbing benchmarkReviews for an HVAC or plumbing company in 2026: 31% only consider 4.5+, 80% favor businesses that answer reviews, 39% expect a same-day reply.
Last updated October 10, 2026 · 6 min read
AI searchWorkBrag read about 200 public ChatGPT prompts and Reddit threads on hiring contractors. Most are trust checks: is this company legit, is the quote fair.
Last updated October 8, 2026 · 6 min read
Remodeling benchmarkHow many reviews does a remodeler need in 2026? The 4.5 threshold, the 90-day recency window, before-and-after posts at 3x engagement, Instagram at 34%.
Last updated October 7, 2026 · 6 min read
AI search83% of Google AI Overview citations come from outside the organic top 10. What Gemini reads before naming a contractor, and the signals you control.
Last updated October 6, 2026 · 6 min read
ReviewsAsking for a review more than 48 hours after the job cuts response about 40%. The timing, the one reminder that matters, and what a same-day text gets.
Last updated October 1, 2026 · 6 min read
Reviews74% of homeowners weight reviews from the last 3 months most. How fast a contractor's reviews lose their pull, and the monthly pace that keeps you fresh.
Last updated September 29, 2026 · 6 min read
Roofing benchmark2026 roofing marketing statistics: 66% of homeowners get three quotes, certifications decide 46% of tiebreaks, reviews 20%. The benchmarks a roofer needs.
Last updated September 27, 2026 · 6 min read
AI searchWorkBrag ran 20 prompts through ChatGPT, Gemini and Claude asking for a Dallas roofer. What each engine cited, and what the named contractors shared.
Last updated September 24, 2026 · 6 min read
Reviews31% of homeowners now only consider businesses rated 4.5 or higher. Here is how review volume protects a contractor's rating, and how to close the gap.
Last updated September 24, 2026 · 6 min read
Homeowner researchGoogle review checks fell from 83% to 71% and AI tools jumped from 6% to 45% in one year. How finding a contractor changed, and what did not.
Last updated September 23, 2026 · 6 min read