STAGING - nothing here reaches a real customer.
For roofers

Roofing marketing that runs on your finished jobs

Every finished roof becomes a post for TikTok, Instagram and Facebook: a customer video and your crew's before-and-after. We ask your customer for the Google review the same day. You approve by text.

From $63 a month, billed yearly. 14-day money-back guarantee.
Lead sources, side by side

Where roofing leads come from

Four places most roofers get work. The question that matters: when you stop paying, what's still yours?

Where it comes from
What you pay for
What you own afterwards
Paid leads
Angi, HomeAdvisor, Thumbtack
You pay for
Each lead or contact, whether or not it books.
You own afterwards
A name and a number. The same lead can go to other roofers too.
Google Local Services ads
The "Google guaranteed" boxes at the top
You pay for
Each lead. Google sets the price by trade and area.
You own afterwards
The leads you got. The ad stops when the budget does.
Facebook ads
Ads in the feed, in your area
You pay for
A daily budget you set, spent on views and clicks.
You own afterwards
Nothing once it stops, except the photos and video you made for it.
Proof on your own pages
Reviews, customer video, before and after
You pay for
Your time, or someone who does it for you.
You own afterwards
All of it. It keeps working after you stop.

Prices change by trade and area, so we leave them out. Ask each provider for yours.

Ideas that work

Roofing advertising ideas

The first four cost nothing but a phone and the job you just finished.

01

Before and after of every job

Two photos from the same spot: before the crew starts, after cleanup. Post them on your Google profile and your own site.

02

Customer video at the door

Twenty seconds of the homeowner saying what they think, filmed the day the roof is done.

03

Ask for the review the same day

One text with the link to your Google review form, sent before you leave, while they're still standing in the driveway happy.

04

Post every finished job on Google

Your Google Business Profile takes photo posts for free. They show up where people search for you.

05

A sign on the finished job

A yard sign with your name and a QR to your before and afters. It stands in front of a job people can see.

06

Cards for the neighbors

Drop a card at the houses on either side: the before and after, and "We just finished at number 12."

07

Paid ads with your own proof

If you run Facebook or Google ads, use your real jobs and real customers in them, not stock photos.

Slow day and nothing finished to post? Roofing memes, free to share.

Paid social

Facebook ads for roofing

Facebook ads work for roofers when the people seeing them live where you work and the ad shows a job they'd want done. Keep the area tight, a few miles around jobs you've finished. Put your own work in it: a before and after from a street nearby, or a customer saying on camera what they thought. That beats stock photos, which look like every other ad in the feed. If you don't have real jobs to show yet, get those first. The ad money goes further once you do.

The same roof before and after replacement, shot from the same angle
What to put in the ad
Your own before and after, same angle both times
15 to 30 seconds of a real customer
Your name, your town, one way to reach you
Reviews

Reviews, Google and roofing SEO

Recent, real reviews are what a homeowner reads before they call, and Google's map weighs them too. The way to get them: ask every customer, the day you finish, with the link right there.

The ask, by text

Hi Maria, it's Summit Roofing. Your new roof is done and the yard is cleaned up. If you've got a minute, a review helps us a lot: g.page/r/…

Sent the minute the crew wraps. One link, opens Google's review form. No app, no login.

The QR at the end of the job

Hand over a card with your code when you collect payment. They scan it, Google's review form opens.
Make your Google review QR code, free
Summit Roofing
Text message
Today 4:12 PM
Summit Roofing via Workbrag: Hi Maria, thanks for your business. Mind leaving us a quick review? Tap here: workbrag.com/c/x7k2 Photos or a short video of the finished work are welcome too, just reply to this text. Reply STOP to opt out.
“Two days start to finish and they picked up every nail.”
Done! Two days start to finish and they picked up every nail.
Got it, thanks Maria. Summit Roofing appreciates it.
How workbrag does it

One text. The rest is done for you.

  1. The job's done. Your customer gets one text.
    From your business name, while they're still standing in the driveway.
  2. We ask for the review, often they send a short video.
    Your crew's before-and-after photos get added to it.
  3. You approve by text. We post it.
    On TikTok, Instagram and Facebook. No dashboard, no logging in.
Questions

What roofers ask us

Is buying roofing leads worth it?

It can fill a slow month. You pay for a name and number that often goes to other roofers as well, and you own nothing once you stop. Reviews and job photos on your own pages keep bringing work after you stop paying.

How do I get more Google reviews as a roofer?

Ask every customer, the day the job is done, with the link in the message. The fewer taps between them and the review form, the more of them finish it.

Do Facebook ads work for roofers?

They can, when the ad shows your own finished work to people in your service area. Stock photos and broad audiences waste the budget.

What's the cheapest roofing marketing?

Photos and reviews from jobs you already did, posted on your Google profile, your website and your Facebook page. It costs your time.

What does workbrag do for a roofer?

After each job we text your customer for a short video and ask for the Google review, add your crew's before and after, and post it to your TikTok, Instagram and Facebook. You approve by text.

Your next customer is reading your reviews before they call. Give them proof from the job you just finished.
Built for roofers